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SpringHill Suites Sweetens Airport Checkpoints
To raise brand awareness and create positive stress-reducing moments that are key to its brand positioning, SpringHill Suites by Marriott in October went where few brands have ventured before—the airport security checkpoint at Dallas Fort Worth and Charlotte Douglas International airports. Working with the airports, SpringHill Suites transformed the security checkpoints into stylish comfort zones...
How CamelBak Isn’t Trashing the Competition
CamelBak is the leader in personal hydration backpack systems and the brand wants everyone to stay decidedly not thirsty, my friends. They’re happy whenever somebody quaffs a long, cool drink of water, but they really don’t want you to do it from one of those little plastic bottles. It’s about the environment, dude. So, three years ago,...
Rémy Martin Recreates the ‘Heart of Cognac’
Throughout the months of October and November, Rémy Martin is inviting select consumers into its inner sanctum to teach them about the brand’s fine liquors and help them develop a lifelong passion for its spirits. The Heart of Cognac tour began in Dallas and will visit Atlanta, Chicago, Detroit, Los Angeles, New York City and...
Hyundai Brings ‘Walking Dead’ to Comic Con
Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together...