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Retail Brands Dress Windows with Experience
Department store holiday windows have traditionally regaled kids of all ages who ooh and aah at their Santa scenes and gift displays. Last year, however, at the Neiman Marcus flagship store in Dallas, not only could they ogle the windows, for the second holiday season in a row, they could actually participate in the story...
Nike Builds a Basketball Legacy
When it comes to activating in the world of sports, Nike practically wrote the book. For nearly half a century, the brand has been setting the bar for activations that mix sports, celebrity and popular culture in groundbreaking and highly profitable ways. So when the opportunity to create a proprietary basketball event arose, the brand...
Inside Out: How ION Grew a Greenhouse… on Wheels
In our new feature, EM takes a snapshot of one program on one event day and gives you all the intel that counts. This month: Brand: ION Television Agency: The Michael Alan Group Campaign: Greenhouse on Wheels Click to Download the .PDF.
Pop-Tarts Pop Up in Retail
When Pop-Tarts set up a Facebook fan page last summer, it was flooded with more than two million consumers interested in talking about its toaster pastries. The online chatter, which included new flavor combination suggestions, inspired the Kellogg’s-owned brand to bring the excitement to life in a pop-up store. The result? The 3,000-square-foot Pop-Tarts World...