Tours
Nine Ways to Drive a Mobile Tour Strategy
From rolling toasters to khaki-clad buses, recent mobile tours have been boosting brand engagement at the intersection of creativity and innovation. Brands are pulling out all the stops, showcasing new products and services, changing public perceptions and reaching new audiences by taking their strategies to the streets. Here, a roundup of eight mobile tours that...
Advance Auto Parts’ Expanded Mobile Tour Targets DIY-ers
Advance Auto Parts for a third year is hitting the road on an expanded mobile tour that will visit more than 30 automotive and store events and festivals across the U.S., driving awareness for its Speed Perks rewards program among automotive do-it-yourselfers, in addition to driving traffic to its stores. The tour, which features a...
Tilt Powers the First Fan-Sourced Concert Tour
Crowd-funding platform Tilt leveraged the power of the people this winter with the first-ever fan-sourced concert tour. The brand collaborated with electronic dance music (EDM) duo The Chainsmokers to develop an itinerary that steered away from traditional tour stops and, instead, focused on demand. Since its launch in 2012, Tilt’s platform has gained plenty of...
Syfy Reaches Millennials On Campus and Via Social Media
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the...