Tours

In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.

The free tour stops will be open to the public and will include performances by the Gee's Bend Quilters Collective. At each event a group will entertain audiences with songs spoken-word poetry and storytelling.

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off in late October and wraps Dec. 7 in Long Beach CA.
 

Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind Lay’s potato chips. With stops primarily at supermarkets the initiative is aimed at getting the newly reformulated snacks—they’re now cooked in sunflower oil—in the mouths of consumers.
 

 W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are.
 
“We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through to get a guarantee ” Melissa Riggs a marketing associate for the company told Buzz.
 

Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews and pop singer Jody Raffoul.
 
“This is part of a growing effort within Nissan to leverage the power of music to connect with consumers ” Kevin Thompson Nissan’s senior manager-promotions told Buzz. The rationale? “The Nissan buyer appreciates good music ” he said.