Tours

Lucky Brand Jeans is touring the country this summer in a psychedelic bright orange and yellow 1949 vintage Flxible bus. The jeans brand is taking the interactive mobile tour called Denim Highway to music festivals and college campuses offering custom jeans fittings giveaways and tequila shots. After they try on the jeans visitors receive a size “prescription” that they can take to a Lucky store and purchase jeans at a discount.
 

Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.

Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.

GE Water trades in hundreds of trade shows for a paid proprietary event program. A look at how its first-ever World Water Tour is paying off

Filters that turn salt water into drinking water. Mobile units that purify 600 gallons of water per minute. Miles of tiny membranes that reclaim waste water and save energy. It’s not science fiction (or Al Gore’s latest invention). It’s the stuff of cutting-edge water recycling developed by GE Water & Process Technologies.

Cintron Beverage Group is putting a fleet of tricked out Chevy HHR Panel vans on the road to raise brand awareness of its year-old line of energy drinks. The black and silver vehicles feature customized visors and running boards as well as the Cintron logo and its slogan—An energy drink that tastes great!—in large graphics. The vehicles were customized by CRC Studios a Detroit auto customizer.

“We’re hopeful that these vehicles will be seen as unique and that a lot of buzz will come with them ” Wes Wyatt ceo of Cintron told Buzz.