Tours

For many brands a mobile tour is exactly the right medium but without the optimum reach.

Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.
 

In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the year that SunnyD was introduced to the market.
 
 “The [brand] really comes to life with the new vintage vehicles ” Jennifer Cottle brand manager for SunnyD told Buzz.
 

Lucky Brand Jeans is touring the country this summer in a psychedelic bright orange and yellow 1949 vintage Flxible bus. The jeans brand is taking the interactive mobile tour called Denim Highway to music festivals and college campuses offering custom jeans fittings giveaways and tequila shots. After they try on the jeans visitors receive a size “prescription” that they can take to a Lucky store and purchase jeans at a discount.
 

Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.