Tours
Wellness TruFood Pet Sampling Goes Epicurean
Wellness TruFood, a new category of dog and cat food that contains nutritious ingredients like chia seeds, kale and yogurt cultures, on June 25 kicked off a national pet sampling tour with an event in New York City. The event, called Barkfest, featured a roster of pet-friendly activities at the Madison Square Park Dog Run,...
High-Tech Gamification Drives Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...
Mountain High Yoghurt Takes Sampling Events To New Heights
Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California that incorporates content creation, social amplification and engagement in a consumer-centric experience. The tour, which is visiting fairs, festivals, house and garden shows and making retail stops, is housed in a food truck with an awning that shades a family-friendly...
Grill Academy Tour: Weber Eyes Consumer Classes
After a successful inaugural year targeting retail associates in 2014, Weber has expanded the Weber Grill Academy Experience mobile tour—and this spring, the brand is evolving the strategy to include a consumer-focused leg in the schedule. The program, which launched in February, has expanded from two touring units to three units, splitting coverage across the...