Tours

Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s two largest state fairs in Minnesota and Texas, among other stops. Tractor Supply Company is a chain of […]

There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for an immersive experience that brings to life the “PAW Patrol” animated series about a group of heroic dogs who protect the community. Equipped with a 120-foot by […]

Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]

It may have been a dreary day at Pocono Raceway in Long Pond, PA, but that didn’t dampen the spirits of the sports car fans and aficionados who came to participate in the Porsche Destination Drives Experience. Event Marketer headed out to the track for the day’s morning session (there was an afternoon session each […]

The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest […]