Tours

  • Limited Too Returns to Retail with a Back-to-School Mobile Pop-Up Shop
    B-to-C Events

    Limited Too Returns to Retail with a Back-to-School Pop-Up

    Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]

  • Photo Tour: Take a Spin Around the Porsche Destination Drives Experience
    B-to-C Events

    Photo Tour: Take a Spin Around the Porsche Destination Drives Experience

    It may have been a dreary day at Pocono Raceway in Long Pond, PA, but that didn’t dampen the spirits of the sports car fans and aficionados who came to participate in the Porsche Destination Drives Experience. Event Marketer headed out to the track for the day’s morning session (there was an afternoon session each […]

  • Honda Civic Tour: ‘Secrets’ to Honda's Success in Music
    B-to-C Events

    The Three ‘Secrets’ to Honda’s Success in Music Tours

    The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest […]

  • Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
    B-to-C Events

    Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath

    Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them. […]

  • Otter Pops Sampling Tour Taps Tiny House Trend
    B-to-C Events

    Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend

    Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a Jel Sert Company product, has activated a beach bungalow-style tiny house sampling activation that is traversing Southern California through the summer season. The Otter Vibes Tour kicked off April 30 at the Walmart Supercenter Store in Lakewood, CA, and will […]