Zappos Connects Offline Via 'Friends With Benefits' Tour

Online Retailer Zappos Looks to Make Offline Connections on the Road

At each stop, Zappos’ retrofitted 40-foot shipping container offers fashions and accessories for sale, as well as a backyard chill space.[/caption]
Zappos is taking its online retail brand offline and…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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