Tag: pet adoption
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B-to-C EventsInside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s a sentiment PetSmart tapped into leading up to the Super Bowl in a season-long campaign aimed at fueling the connection between consumers’ love of pets and their passion for football.
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B-to-C EventsOnline Retailer Zappos Looks to Make Offline Connections on the Road
Zappos is taking its online retail brand offline and on the road for the first time with a “Friends with Benefits Road Show,” a cross-country road trip targeting cities with a bright and high-tech retail experience. The tour kicked off Jan. 27-29 in Austin at 1327 South Congress. The plan is to hit one city […]