Stunts
Inside the adidas Originals Ozweego Release Experience
To prove to consumers that its styles have always been ahead of their time, adidas activated a futuristic bodega pop-up that transported media, influencers and consumers to the year 2048. Read on here.
From Spotify to Bacardi: Brands Creating Halloween Experiences
Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade...
How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand
There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data...adidas Originals Sends Sneakerheads to Year 2048 Through a ‘Bodega Portal’
Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To prove to consumers that its styles have always been ahead of their time, the brand created a futuristic bodega pop-up in...