Stunts

February 2, 2021

Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’

To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,” the streaming platform installed an 18-foot snowman modeled after the character of Dwight Schrute in New York City’s Meatpacking District from Jan. 16-18. Comprised of 150 pounds of fake snow and weighing six tons, “SnowSchrute” was easily spotted by passersby,...

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November 16, 2020

Seven Vending Machine Experiences That Dispensed Brand Engagement

Brand strategies from Lululemon to National Geographic Vending machines are nothing new in the experiential world, but the interactive devices have been resurfacing in a variety of activations, giving brands a chance to elevate their swag drops, offer personalized experiences and educate consumers. Many are still used as a form of social currency, offering merchandise...

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May 18, 2020

Inside Three Digital Guinness World Record Campaigns

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...

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