Stunts
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Trend of the WeekExperiential Marketing Trend of the Week: Potty Parties
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up […]
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B-to-C EventsThe Brief: SmashCams and Gold Squads
This week’s hot takes on hot topics in experiential marketing cover Save Summer SmashCams, laundromat sampling and Gold Squads.
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B-to-C EventsThe Brief: Soda-Powered Car Washes and Financial Speed Dates
This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car Wash, Chime’s speed-dating pop-up, ESPN’s E train takeover, an in-store Nike x Milk Makeup activation and AARP New York’s Social Security celebration.
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B-to-C EventsThe Brief: Frozen Lotion and Chainsaw-sliced Sandwiches
This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers and chainsaw-sliced sandwiches.
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StuntsThree Insights from Jamba on Sweet and Strategic Street Team Campaigns
There’s no better call to action than money in the pocket. More than 1,000 consumers in L.A. were blessed with dollar bills by Jamba’s roving street teams to use for the brand’s $1 smoothie deal on National Smoothie Day, June 21. The Blended for Everyone campaign, a follow-up to the brand’s 2024 repositioning, Hello Sunshine, […]