Sponsorships
-
B-to-C EventsThe Brand-by-Brand Replay of MLB All-Star Fanfest 2016
It was 73 and sunny the day we traded in our sunglasses for a baseball cap and a tour of the Major League Baseball All-Star FanFest at the San Diego Convention Center...
-
B-to-C EventsAmerican Express Pro Walk Scores with Fans at the US Open
Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to do something they would never get to do any other way—walk like a pro onto center court at Arthur Ashe Stadium and experience all the emotion and gravitas that entails along the way. The activation was the centerpiece of the […]
-
B-to-C EventsBiometrics: How Infiniti Measured Emotions at Pebble Beach
To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours d’Elegance and other auto events, Infiniti at this year’s 2016 Pebble Beach Automotive Week activated an interactive experience that involved biometrics, wearable armband devices, cameras and microphones that measured attendees’ emotions as they engaged with the cars, then transformed those […]
-
B-to-C EventsRio: Visa Demos its New Payment Technology
The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The […]
-
B-to-C EventsThree Ways Citi Used Social Media to Amplify Rio on the Hudson
To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]