Sponsorships
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B-to-C EventsREI Camps Out With Trail Runners as a Ragnar Series Sponsor
In an age of virtual reality and other high-tech interactive engagements, one brand is forging a consumer connection centered on scenic trail loops in the great outdoors, camping and toasting s’mores around an evening firepit.
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B-to-C EventsWhy State Farm is ‘Here To Help’ at Music Festivals
State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.
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B-to-C EventsInside 10 of the Industry’s Best Digital Sports Sponsorship Activations
Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.
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B-to-C EventsToyota Turns a Gas Station into an Eco-Friendly Oasis
Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]
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B-to-C EventsSeven Branded Moments That Caught Our Attention at MLB All-Star FanFest
Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a […]