Archive

Sponsorships

  • Citi_Rio on the Hudson
    B-to-C Events

    Three Ways Citi Used Social Media to Amplify Rio on the Hudson

    To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]

  • Citi Brings a Taste of Rio and the Olympic Games to New York
    B-to-C Events

    Citi Brings a Taste of Rio and the Olympic Games to New York

    For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron […]

  • American Express Activates the AMEX Experience at the Inaugural Panorama Festival
    B-to-C Events

    American Express Activates the AMEX Experience at Panorama

    American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where […]

  • Square Enix Touts its Top Franchises with Physical Challenges at Comic-Con
    B-to-C Events

    Square Enix Touts its Top Titles with Physical Contests

    Video game developer Square Enix returned to Comic-Con International July 22-23 with an interactive footprint that served as an “adult Disneyland” for consumers in the San Diego area. The brand took over a full-sized parking lot in the city’s Gaslamp District from noon to 10 p.m. each day, offering convention attendees and passersby physical challenges […]

  • Bose Surprises Music Fans with Pop-up Activations at Bonnaroo
    B-to-C Events

    Bose Treats Music Fans to Pop-up Activations at Bonnaroo

    Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed […]