Pepsi Hyped for Halftime

How Pepsi’s Hyped for Halftime Serves Up Content

Sponsorships, B-to-C Events
Posted on March 3, 2015 by Sandra O’Loughlin

Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions…

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