How Pepsi's Hyped for Halftime Serves Up Content - Event Marketer

Pepsi Hyped for Halftime

How Pepsi’s Hyped for Halftime Serves Up Content

Live events as TV ads? It’s happening, and there’s no brand more prolific in the space than Pepsi, whose Get Hyped for Halftime campaign this year brought its event marketing literally to the millions…
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