Sponsorships

January 28, 2010

Allstate Tailgates To Boost Local Ties

Allstate Tailgates To Boost Local TiesAllstate’s Field Goal Net program (think good hands logo catching field goals at college games) has doubled since 2005 to include 60 schools and 16 bowl games. This year the program grows again with the addition of the Allstate Good Hands Net Mobile Tour which kicked off September 8 and...

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January 28, 2010

Alltel Gives Friends And Fans A Shot At MVP

Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a...

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January 28, 2010

Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games

Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action Sports Tour) will feature events such as snowboarding and freeskiing at three winter tour stops increasing the total number of...

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January 28, 2010

Multicultural Marketing: AT&T Sponsors Quilting Tour

In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.The free tour stops will be open...

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January 28, 2010

On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off...

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