Sponsorships

January 28, 2010

Multicultural Marketing: AT&T Sponsors Quilting Tour

In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.The free tour stops will be open...

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January 28, 2010

Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games

Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action Sports Tour) will feature events such as snowboarding and freeskiing at three winter tour stops increasing the total number of...

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January 28, 2010

On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off...

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January 28, 2010

Big Game Gets Hard Core in StL

The only game in Major League Baseball that doesn’t really count is always the second biggest event in the sport. That makes All-Star week one of the best opportunities for MLB sponsors to connect with fans from all over the country. At this year’s All-Star Game held in St. Louis July 10-14 MLB and its...

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January 28, 2010

State Farm Fuels Game Day Rivalry

State Farm activated its title sponsorship of the Border Showdown Nov. 28 with pre-game interactives that fanned the flames of competitiveness between the University of Missouri and University of Kansas football teams.

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