Sponsorships
Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer paint brand as a sponsor of the United States Tennis Association’s 2007 US Open.
Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers
Sports Marketing: Sunoco Targets NASCAR Fans
Sunoco is bringing together four of NASCAR’s top drivers—Dale Earnhardt Jr. Tony Stewart Kasey Kahne and Jimmie Johnson—with Orange County Choppers (of Discovery Channel’s “American Chopper” fame) to design a custom motorcycle for each driver. Sunoco is the fuel category sponsor of both NASCAR and OCC. The drivers put their own personal touches on the...
Targeting: Visa Sponsors Amateur Filmmaking Competition
Visa is taking a cinematic approach to its newest sponsorship. The company has partnered with the 48 Hour Film Project (48HFP) the oldest and largest international timed filmmaking competition as sponsor of the 48HFP 2007 Tour and title sponsor of the “Life Takes” Invitational which will provide one amateur filmmaker with the opportunity to showcase...