B-to-C Events
FIJI Rewards Customers at Upscale Dining Event
To thank its customers and create new business relationships, FIJI water invited a select group of L.A. influencers to an intimate dining event it dubbed FIJI Water Presents a Dinner with the True Tastemakers of Los Angeles. The event was held at antique store Galerie Half on May 4 and the guest list included top...
Office Max and Mutual of Omaha Go Viral with Targeted Videos
Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science guys drop Mentos mints into two-liter bottles of Diet Coke? The video depicting the resulting geysers spewing across their backyard has been viewed no less than 10 million times on YouTube and became a cultural phenomenon as it spread digitally...
DQ Celebrates Blizzard with 25-City Road Trip
Dairy Queen is celebrating the 25th anniversary of its iconic Blizzard treat by taking a custom-designed Blizzardmobile to cities in 25 markets in the U.S. and Canada where through Aug. 13 it will distribute more than 75,000 free new Mini Blizzards. The Mini Blizzard, which is about half the size of a small 12-ounce Blizzard...
Jockey Road Trips This Summer to Promote its Classic Line
Jockey is driving awareness for its Classics line of underwear (especially popular among men ages 40 to 60) through a six-week summer road trip that kicked off May 14. The touring vehicle is an Airstream trailer (used for storage and as an attraction) pulled by a ’60s era Ford Mustang. The brand uses a handheld...