B-to-C Events
Malibu Rum ‘Invades’ Summer with Concert Series
To connect with consumers and introduce them to its Caribbean rum drinks, Pernod Ricard’s Malibu brand from July 16 to September 1 is activating a 10-city Station Invasion Concert Tour. The invitation-only events are held at beach and poolside bars with a summer theme, complete with a boardwalk, tiki bars, carneval dancers and cabanas and...
TBS Pop-up Pays Tribute to Conan
TBS leveraged its relationship with late-night talk show host Conan O’Brien and his active fan base by creating a pop-up experience during Comic-Con that featured artwork created by O’Brien’s fans. Housed in an art gallery from July 21-24 near the San Diego Convention Center, the pop-up was a physical extension of the fan-driven website Coco...
McDonald’s Invades Chicago with Pop-Up Beach Party
To promote its new smoothie flavor, the McCafé Mango Pineapple Real Fruit Smoothie, McDonald’s on July 14 staged a flash mob-esque beach party in Chicago’s Riverside Park during lunch. It all began with a bikini. An attractive young woman strolled through the park in a bikini as the business people of Chicago gathered in the...
Social Media Top Tip: Customization
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.