B-to-C Events
Bavaria’s infamous orange dress bleacher stunt pushes the limits of ambush marketing
Surprise stunts and guerrilla marketing campaigns can spark a media firestorm, but sometimes it can also get you burned. In 2006, when the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market ambush marketing effort, the company never could have imagined the publicity the stunt would generate. It also couldn’t have...
Kenmore Makes Gallery Brand New
Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand is stepping out of Sears stores and into a former art gallery it has transformed into the Kenmore Live Studio, where it showcases new products and delivers...
Social Media Toolbox
Most event marketers are trying to find the best way to maximize the power of social media at their events. But that can be hard to do if Facebook and Twitter are the only tools in their bag of tricks. With new and more targeted platforms popping up daily, it can be just as challenging...
DEWmocracy Tour Concludes at Indy
Mountain Dew’s DEWmocracy 2 Tour, a seven-stage, 12 month consumer-driven campaign that launched in July 2009, culminated on Memorial Day weekend in Indianapolis where three flavor teams encouraged 700,000 Indy 500 parade spectators and race day attendees to sample and vote for one of three new consumer-created DEW beverages.