B-to-C Events

One of the most innovative and exciting marketing vehicles we’ve seen evolve over of the last few years has been the use of Interactive Vending Machines. From image and sound recognition, to “food currency” operated, to socially powered, to cookie creators, to touch sensitive, to interactive screens that are connected via live cams hundreds of thousands of miles apart in different parts of the world. Brands are taking this innovation to a whole new level, and your brand could be next! Moderne Communications can be your partner in ideating, engineering and executing your vending machine concept. All you have to do is ask!

Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest […]

For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon & 10K wasn’t just an opportunity to engage and support the community in which its global headquarters is located. The sponsorship also offered an opportunity to boost engagement within—starting with the brand’s employees in the lead up to race day […]

A global pharmaceutical company reached out to Broadstreet to develop and produce its National Sales Meeting. The meeting capped another year of an ever-growing partnership between Broadstreet and the organization. That long-term partnership proved vital in the pre-show production process.

Program to Expand Marketing and Distribution of Company’s Behavioral Analytics Systems for Meetings and Events TROY, MI–(Marketwired – Oct 14, 2015) –  Event Guidance, a leader in behavioral analytics for touring events, today announced the MyGuidance™ Agency Partner Program for experiential marketing companies. The program expands Event Guidance’s reach by providing agencies with proven behavioral analytics systems that […]