B-to-C Events
LEGO and Mattel Tap Youth Market
Determining how long a live engagement should be is an important strategic consideration for event marketers. Often the debate boils down to a simple equation of quality versus quantity. When it comes to the youth market, however, more and more brands are taking the latter path and finding that it makes all the difference.
ION Reinforces its Growing Ratings with a Greenhouse on Wheels Tour
From Oct. 19 to 21, ION Television reinforced its position as the fastest growing network on television by visiting its top eight New York City advertising agencies in a Greenhouse on Wheels. The mobile vehicle was part of the network’s ongoing Positively Entertaining campaign, which kicked off in 2008 when it re-launched the ION brand...
Pop-Tarts Pops Up in Times Square
Pop-Tarts through December is bringing its iconic toaster pastries to life in a 3,000-square-foot pop-up shop located on 42nd Street in Times Square. Inside Pop-Tarts World, consumers can choose from more than 50 Pop-Tarts flavors and experience offbeat menu options like Pop-Tarts Sushi (minced flavors rolled up in a fruit wrap), and engage in other...
Yahoo! Wraps its Ask America Tour
Yahoo! News this fall traveled 6,000 miles across the country with the Ask America News van, an interactive experience designed to engage Americans in the issues surrounding the November elections. From its launch on Sept. 28 in Tampa, FL, until its final stop at the Oct. 30 rallies in Washington, D.C., the van stopped at...