B-to-C Events

October 28, 2010

Staffing Dashboards

In a high-tech world, the last of the low-tech event sectors is plugging in. Event staffing has for years been a rather “hands-on business” in which third-party brand ambassador providers recruit and manage staffers for the agencies that work directly with brand clients. These staffing partners relied on a mix of phone, fax and email,...

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October 27, 2010

Volkswagen Celebrates Fifteenth Year at Chicago Marathon

This Oct. 10 marked the fifteenth consecutive year that Volkswagen has been a sponsor of the Chicago Marathon, and to celebrate that fact it launched the the Chicago Marathon Expo on the day before the race and the VW Fan Zone on race day, halfway through the race at mile 12, where it invited participants...

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October 27, 2010

Arby’s Tours the Country to Raise Money for Charity

From April to October, the Arby’s Charity Tour visited golf tournaments and community events in 17 markets to raise money for local Big Brother Big Sisters agencies and other youth mentoring programs. The tour has been running for 13 years, but this spring it upgraded from a tour bus to a 40-foot by 80-foot trailer...

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October 27, 2010

Buick Drives Cultural Discovery Tour

As part of a strategy to connect with upscale consumers, Buick has partnered with Food & Wine and Travel + Leisure to produce a “cultural discovery” tour in which consumers test drive the 2011 Buick Regal sport sedan and engage in a series experiences with celebrity chefs, local artisans and travel experts.

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October 26, 2010

Durex House Parties Stimulate Conversations

To raise awareness and drive purchase of its full line of sexual lifestyle products, condom manufacturer Durex tackled one of the most delicate issues couples face—the female orgasm—with a series of house party events. On Oct. 9, Durex helped stimulate conversations among more than 50,000 women ages 18 to 35 at 5,000 “Girl Talk” house...

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