B-to-C Events
BIC Slows Down Commuters with Giant Crossword Puzzle
To put its latest Easy-Glide System pens in people’s hands, BIC created an interactive experience at high-traffic train stations and malls from Nov. 10 to Dec. 3. The program kicked off at Grand Central Terminal in New York City where the brand put up a giant eight-foot by 12-foot crossword puzzle that could be solved...
Pioneer’s Auto Booth Generates Sales
To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six days in November helped generate $25,000 in direct to consumer sales. All of the action happened at the brand’s 620-square-foot...
Salonpas Pain-Free Movement Eases Aches in SoCal
As a follow up to its successful sampling campaign in Japan, Japanese company Salonpas is taking its pain-relief patches to fairs and festivals in Southern California and enlisting consumers in its “Pain Free Movement.” The 96-stop tour began in September and will conclude this month.
The Guard Goes on Active Duty in Mobile Learning Center
The National Guard wants America’s high school students to know it is about more than just natural disaster relief and combat missions. A key part of its mission is about serving its communities, and to that end the Guard has launched the Mobile Learning Center. The program is designed to improve the performance of low-performing...