B-to-C Events
EM Takes On Austin For SXSW 2012
The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin, Texas, is one of the biggest and most sought-after live marketing opportunities all year, thanks largely to the 50,000 attendees who are members of a hip, trend-seeking and mostly well-funded demographic.
Samsung Demos ‘Genome Project’ in Times Square
As part of the U.S. Olympic Committee’s Road to London celebration, which was presented by Hilton HHonors and took place in New York City’s Times Square on April 18, Olympic sponsors including Samsung, Hilton HHonors and Chobani engaged fans in interactive experiences to promote the games and the athletes. The day marked the 100-day countdown...
Kellogg’s Reels In Anglers For Sponsorship
Kellogg’s is sponsoring the Walmart FLW Tour, the prestigious outdoors bass fishing tournament that’s making 11 stops nationwide until October. Next stop will be Potomac River in National Harbor, MD from May 17 to 20.
Tastykake Takes MINI Cooper On The Road
For the relaunch of the new Tastykake Mini Donuts packaging, which now comes in a resealable bag, the company branded a royal blue MINI Cooper and topped it with a frosted doughnut. The vehicle was the centerpiece of its sampling program, which visited malls, ballparks, retailers and high-trafficked areas in the brand’s hometown of Philadelphia...