B-to-C Events
Tillamook Beefs Up Sampling Tour to Spread More Loaf
Tillamook’s cheese sampling Loaf Love Tour is hitting the road again this year on Jan. 29 with a fifth addition to its fleet of branded VW buses that have been refurbished to look like a loaf of its cheddar cheese. The newest addition, a convertible bus named the “Loafster” by Facebook fans, has become the...
Luxury Brands Court Elite Influencers through Exclusive Events
We all know who they are. The elite. The top-tier, grade-A, best-in-class influencers that set the bar for every new “it” product to enter their spheres of influence. They can be celebs, bartenders or bloggers in their jammies. The trick is seducing those ever-so-fickle tastemakers in such a way that they realize yours is the...
Nike Builds a Basketball Legacy
When it comes to activating in the world of sports, Nike practically wrote the book. For nearly half a century, the brand has been setting the bar for activations that mix sports, celebrity and popular culture in groundbreaking and highly profitable ways. So when the opportunity to create a proprietary basketball event arose, the brand...
Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.