B-to-C Events
Summer Sampling Goes Hyper-Local to Tantalize Tastebuds
If this summer’s sampling activations are any indication, small is the new big. The mass-market sampling sweeps through 30 states that were once the hallmark of a “summer tour” have become tiny, micro-targeted community stopovers and one-off events designed to win hearts, minds and tastebuds one local at a time. Through local engagement, local artists,...
Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online platform since 1995. But last June, the brand forged a new path in matchmaking with The Stir, a comprehensive live event program that, to date, has attracted 225,000 attendees.
Merrell Meets Athletes in the Mud
Merrell, the outdoor footwear and apparel brand, as part of its title sponsorship of the Merrell Down & Dirty Mud Run & Obstacle Series, is activating an event footprint on each stop of the series that engages attendees and informs them about the Merrell brand, particularly its new M-Connect product.
Five Tips for Activating a Luxury Event, Kia-Style
Kia, the auto brand best known for its affordable cars, earlier this year launched a series of “dine and drives” to raise awareness for the 2014 Cadenza, its entrée into the luxury car market. The eight-city tour dubbed The Cadenza Experience, took place at high-end restaurants and offered four-course meals prepared by a celebrity chef,...