B-to-C Events

September 4, 2015

Essence College Ambassador Search Creates On-Campus Buzz

Essence in August launched its inaugural College Ambassador Search, an effort to find three students to represent the 45-year-old brand on three campuses and deepen its connection with the college crowd in a new way. The search grew from the magazine’s annual Essence College Tour, which last October brought a day of workshops, clinics and...

September 3, 2015

Special Report: Women in Events 2015

September 3, 2015

The Women in Events Brand Roundtable

September 3, 2015

The Industry’s First Women in Events Agency Roundtable

September 2, 2015

LINE Webtoon Pushes Shareable Content

Digital comic platform LINE Webtoon made a splash at San Diego’s Comic-Con International (July 9-12), with an array of engagements that encouraged attendees to create shareable content at every turn. The brand overtook Lou & Mickey’s, a restaurant located directly across from the convention center, where robust branding and photo opportunities could be found in...