B-to-C Events

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.

From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.

The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.

See how your incentive travel strategy could be (and should be) driving results like sales and ROI.

Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent […]