B-to-C Events

Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the […]

You know that glorious sensation that occurs every now and again when you slip into a pair of jeans and they feel so right? That’s the experience “slimming” denim brand NYDJ is hoping to bring to women on its National Fit Tour, which launched on April 15 at Fashion Valley Mall in San Diego. The […]

This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle. There are historic neighborhoods to explore,

Think of New York City and the word “diversity” inevitably comes to mind. But for female members of the FDNY, nothing could be further from the truth. Despite Manhattan’s reputation as a melting pot, the city has the lowest percentage of women firefighters (0.5 percent) out of every major metropolis in the country. To highlight […]

Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential […]