B-to-C Events

American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the […]

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a year’s worth of insights and ideas in a just a few short days. Hype joined more than 2,000 marketers from around the world as emerging trends were predicted and dissected, best practices were explained and some of the biggest case studies were shared. Continue reading for some of our favorite take-a-ways from the conference.

Experiential marketing is going backward and forward at the same time.

It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired […]

As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.