B-to-C Events

The Training organization of this Global Pharmaceutical Company wanted to deliver a standardized set of learning material for Learning & Performance Improvement leaders around the world. They also wanted to make sure these materials were fun, easy-to-use, and environmentally friendly.  Broadstreet branded a handmade and sustainable “e-learning project box” that contained materials that were structured into color-coded steps to correlate with the project flow and implementation process.

There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning. The […]

To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the […]

Find our why we're obsessed with Gorillaz fully integrated experiential marketing campaign including chalk stencils, pop ups, and more

The second day at the Experiential Marketing Summit (May 3-5) at McCormick Place in Chicago kicked off bright and early at 6:30 a.m. with a morning Wake Up 5K, offered all three mornings at the show. Networking and fitness? Why not? For those who partied late into the evening at the Ex Awards, there was […]