B-to-C Events
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B-to-C EventsThe Stella Artois Sensorium Immerses Diners in a Multisensory Meal
Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.
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Partner ContentLive Social Video: An Inevitable Marketing Channel
Although the idea of live video streaming is far from new,
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Partner ContentAlways have a Plan B, C, D.. through Z!
Learn how we make sure we are always prepared for every street team, sampling program, pop up, or PR stunt we do.
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B-to-C EventsThe ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]
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Partner ContentNewbridge Marketing Group launches Campus Causes, changing the way student groups raise funds
Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.