B-to-C Events

Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?

Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.

Ahhhh, sunny Palm Springs. It’s a retro “Mad Men”-era oasis, LGBTQ friendly, with endless spas and resorts and plenty of personality for the spunky event industry.

Put yourself in Vince Rubino’s shoes. You’ve got a program that’s been running for seven years. One that’s attracted more than a million attendees across 30 cities in the U.S. and Canada.

Learn how Moderne spread the word about Amazon Daily Dish with street teams in Seattle