B-to-C Events
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Partner ContentAlways have a Plan B, C, D.. through Z!
Learn how we make sure we are always prepared for every street team, sampling program, pop up, or PR stunt we do.
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B-to-C EventsThe ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]
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Partner ContentNewbridge Marketing Group launches Campus Causes, changing the way student groups raise funds
Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.
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Partner ContentHow Influencer Marketing Is Useful In Ways You Might Not Have Imagined
As influencer programs have become more, well, influential, the discipline has been adopted in ways many of us didn’t foresee just a few years ago. Here are three things you should be thinking about.
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Partner ContentExperiential Marketing Is All About Lasting Impressions
It’s more than creating a single sale; it’s creating a connection between customer and brand, a positive association that has the potential to stay with someone even longer than the memory of a billboard ad, a radio spot or a television commercial.