B-to-C Events

Think of New York City and the word “diversity” inevitably comes to mind. But for female members of the FDNY, nothing could be further from the truth. Despite Manhattan’s reputation as a melting pot, the city has the lowest percentage of women firefighters (0.5 percent) out of every major metropolis in the country. To highlight […]

Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential […]

Any seasoned business commuter knows it--work travel is a grind. Putting on hundreds of events around the globe each year means Opus has seen it all. In this e-book, Opus gathered tips from the events industry's most grizzled road warriors to keep you safe, sane, and successful on the road.

To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.

Colleges are utilizing mobile food trucks to enhance the educational experience, and leave a lasting impression. Experiential food trucks add a layer of excitement to the college culinary arts program for Northwest Arkansas Community College‘s Brightwater Center for the Study of Food. NWACC partnered with APEX Specialty Vehicles to design, engineer, and fabricate a custom food truck that embarks on an inventive concept.