B-to-C Events
The 2025 Women in Events Special Report
Bozoma Saint John, one of the most influential chief marketers in recent history, might have lent her vast expertise to the contestants on NBC’s series “On Brand with Jimmy Fallon,” but her presence in prime time is yet another reminder of the disruption the marketing industry sorely needs as women continue to chip away at...
The 2025 Women in Events Roundtable
This year's invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves...
The Brief: Roman Convoys and Parking Parties
This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.
Experiential Marketing Trend of the Week: Listening Booths
In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them...