B-to-C Events
CES 2026: How Dolby Leans into Complexity at the Global Show
Feel every decibel, see every detail. Dolby Laboratories invited attendees to step into what’s next in entertainment at the Dolby Experience, which took place Jan. 5-9 at Dolby Live at Park MGM during CES 2026. From vibrant picture quality to immersive streaming, the experience showcased a wide range of content and devices powered by Dolby...
The Brief: Frozen Cities and Sky-High Sports
This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste's sky-high padel play.
Experiential Marketing Trend of the Week: Creature Comforts
Last week at CES 2026, our editors noted a distinct move away from the spectacles and theme-park-style thrills of the past, and towards cozier brand environments. The landscape served as yet another signal that a larger, industry-wide paradigm shift is at hand, with both business and consumer attendees increasingly seeking out creature comforts and opportunities...
Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week
The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted...