Media Events

March 11, 2015

Press Event: TaylorMade Toasts Golf and Hollywood

To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a...

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January 8, 2015

AOL Shifts Focus For A C-Suite Upfront Event

Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening...

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January 6, 2015

Microsoft’s Garage Platform Promotes Innovation

Bill Gates. Walt Disney. Steve Jobs. They all created world-famous innovations in a garage. So with a nod to its humble backyard beginnings as the jumping off point, Microsoft used The Garage as inspiration for an activation at The Times Center during Advertising Week, Sept. 29-Oct. 3. The theme highlighted what’s inspiring the brand’s own...

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January 28, 2010

Porsche Blazes Trail at L.A. Auto Show

To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention...

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January 28, 2010

Media Events: Airforce Nutrisoda Gets Salon Style For Product Intro

To support launches in 12 new markets with a twist that reflects its “health spa in a can” positioning Airforce Nutrisoda is holding press events at a high-end premium spa in each city.   The first event was held in Chicago at The B Spot Chicago a salon that specializes in eyebrows and lashes. For...

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