Media Events
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B-to-C EventsKia Brings the Runway to the Raceway to Introduce its new Stinger to the Media
Fashion Week is home to many runways, but few have challenged a supermodel to go from zero to 60 in under five seconds. In an effort to send the message that Kia is a brand that stands for style, design and performance, the brand activated a pop-up press event during New York Fashion Week that […]
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B-to-C EventsCiti Treats Cardmembers to a Curated Dining Experience at One World Observatory
It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint. […]
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B-to-C EventsPhoto Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment
Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper […]
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B-to-B EventsPUMA Launches its NETFIT Lacing Technology With an All-Star Press Event
PUMA on May 4 jumped into a launch event with both feet, introducing its NETFIT lacing technology and offering the media, influencers and sneakerheads in attendance a star-studded evening at New York City’s Altman Building.
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B-to-C EventsIrvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]