Media Events
Las Vegas: Sports Illustrated Aligns With Two Marquee Events
Activations in Las Vegas surrounding two marquee events—the Mayweather/Pacquiao fight and the NFL draft—brought together athletes, editors and Sports Illustrated swimsuit models as part of a cross-channel marketing strategy by the magazine that extends beyond selling pages and banners and into live media. The events were handled in-house by Sports Illustrated Experience (#SIExperience), the magazine’s...
Press Event: TaylorMade Toasts Golf and Hollywood
To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a...
AOL Shifts Focus For A C-Suite Upfront Event
Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening...
Microsoft’s Garage Platform Promotes Innovation
Bill Gates. Walt Disney. Steve Jobs. They all created world-famous innovations in a garage. So with a nod to its humble backyard beginnings as the jumping off point, Microsoft used The Garage as inspiration for an activation at The Times Center during Advertising Week, Sept. 29-Oct. 3. The theme highlighted what’s inspiring the brand’s own...