Media Events

Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit, […]

Activations in Las Vegas surrounding two marquee events—the Mayweather/Pacquiao fight and the NFL draft—brought together athletes, editors and Sports Illustrated swimsuit models as part of a cross-channel marketing strategy by the magazine that extends beyond selling pages and banners and into live media. The events were handled in-house by Sports Illustrated Experience (#SIExperience), the magazine’s […]

To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a […]

Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening […]

Bill Gates. Walt Disney. Steve Jobs. They all created world-famous innovations in a garage. So with a nod to its humble backyard beginnings as the jumping off point, Microsoft used The Garage as inspiration for an activation at The Times Center during Advertising Week, Sept. 29-Oct. 3. The theme highlighted what’s inspiring the brand’s own […]