B-to-B Events
Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026
Plus: Exclusive insights from three of the brand-side event marketers we chatted with on-site in their exhibits Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las Vegas, bringing together more than 10,000 attendees from across the retail, consumer brand and tech landscape, and focusing on AI transformation, retail media and human-centric experiences. ...
The Brief: Mulch Mobiles and T-Rex Leather
This week’s hot takes on hot topics in experiential marketing cover Lowe's Mulch Mobile, ship resurrections and lab-grown T-Rex Leather.
Experiential Marketing Trend of the Week: Tunnel Vision
In the distraction age, experiential elements like immersive tunnels are blocking outside noise, adding elements of suspense or curiosity, and creating an effective transition from one environment to another. From trade shows to upfronts to fan fests to VIP afterparties, let’s explore how brands are carving out themed passages in their activations and events. ...
10 Minutes With… Gabe Weiss, Head of Marketing at Hitachi Construction Machinery Americas
In a sea of bulldozers and excavators digging for attention, it’s not often that a heavy equipment brand would bank on helping construction pros find their Zen. But that was exactly the approach that Hitachi Construction Machinery Americas took for its 30,000-square-foot booth at the recent CONEXPO-CON/AGG 2026. Built around the theme “Connecting Harmony to...