Author archive for Jessica Heasley
Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been there,” says Jon Wolff, senior global events manager, solutions and services group at Lenovo. “You pull off an incredible event, the energy was electric, attendees were...
Five Conversations That Will Elevate Your Measurement Practice
Tune in and level up the way you track and measure your events Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on...
Building a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will...
Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App
She’s short. She’s sweet. And she sold out five nights at Madison Square Garden last week. She, of course, is multiple Grammy Award-winning artist Sabrina Carpenter, and from Oct. 26-29, superfans in New York City could line up for a chance to step inside the “Cash App Presents: Sabrina’s Secondhand in NYC” pop-up, a ’70s-inspired...