Author archive for Kait Shea
AT&T U-verse Draws Consumers with Graffiti Art
The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves with the event’s culture. Over two three-day weekends (Oct. 2-4 and 9-11), the brand offered demos by local artists, a recharge lounge...
Amex Activates Hawks Island for Football Fans
American Express on Oct. 18 provided Seattle Seahawks fans with their very own tailgating oasis in the form of Hawks Island—a first-of-its-kind pregame experience held on a 200-foot barge in the Puget Sound. Free to cardmembers over the age of 21, the event offered complimentary food and beverages and live entertainment from 9 a.m. to...
Bark & Co. Celebrates Pet Ownership
Tails were wagging, coffee was brewing and photo opportunities were boundless on Oct. 1 at the Barks & Baristas Ad Week event in New York City. Co-presented by Bark & Co., a company that sends Bark Boxes filled with a curated selection of dog toys and treats to subscribers each month, and event marketing platform...
Birchbox’s Pop-Up Lets Consumers Try Before They Buy
Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city tour that invited consumers to “Build Your Own Box” with its array of beauty products. With the three-day stints in Chicago, Atlanta and Los Angeles, the brand invited consumers to browse a handpicked assortment of makeup, skin care and hair...