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B-to-C EventsHomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits
Traveling to a music festival is fun, but the quest to find nearby lodging? Not so much. For one sweepstakes winner, however, HomeAway, an online vacation rental marketplace, changed the game. During the first weekend of the Austin City Limits Music Festival at Zilker Park, this year Oct. 5-7 and Oct. 12-14, Austinite Zach Moses […]
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B-to-C EventsResearch: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty
Citi is no stranger to the world of event marketing. The financial services brand produces thousands of events around the globe each year, activating everything from entertainment sponsorships to cause marketing experiences to a proprietary event series. But even the pros need to take an industry pulse-check from time to time, and Citi did its […]
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B-to-C EventsCook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of […]
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B-to-C EventsAmex Incorporates Local Businesses Into its Chicago Bulls Fan Activation
With the start of the 2018-2019 NBA season on the horizon, American Express on Oct. 2 kicked off the ninth year of its partnership with the Chicago Bulls with an outdoor fan activation at Chi-Town’s Daley Plaza. The event, accessible to both cardmembers and non-cardmember hoops fans alike, offered attendees once-in-a-lifetime photo ops, music, player […]
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B-to-C EventsThe Full Field Report: Brands Captivate Pop Culture Superfans at Comic-Con International: San Diego
Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for […]