Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • How Brands Engaged Hoops Fans at NBA All-Star Weekend
    B-to-C Events

    How Brands Engaged Hoops Fans at NBA All-Star Weekend

    There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand […]

  • Social Media Tip of the Month: Instagram TV
    B-to-C Events

    Social Media Tip of the Month: Instagram TV

    Event marketers are always on the hunt for new ways to digitally engage audiences, and although Instagram TV, which launched last June, is still relatively new, the platform has potential for brands that have compelling content to share. The standalone mobile app offers several benefits. For one, all videos are full-screen and vertical—exactly the way […]

  • Three Ways Kendra Scott Masters Retail Events
    B-to-C Events

    Three Ways Kendra Scott Masters Retail Events

    If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences […]

  • Augmented Reality: The Do’s and Don’ts of Using AR in Events
    B-to-C Events

    The Do’s and Don’ts of Using Augmented Reality in Events

    Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share […]

  • Brands Celebrate International Women's Day with Art, Workshops and Wellness
    B-to-C Events

    Brands Mark International Women’s Day with Art, Workshops and Wellness

    Each year on March 8, people around the world recognize International Women’s Day, a celebration of the social, economic, cultural and political achievements of women from all walks of life. The day also serves as a call to action to advance gender equality, as evidenced by this year’s theme: #BalanceforBetter. For brands, the occasion is […]