Author archive for Kait Shea

April 29, 2015

Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs

Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced itself at a festival where music and technology collide—South by Southwest. With a focus on forging b-to-b connections, the brand, whose parent company SFX Entertainment is a leading producer of live events and media content, took over a property in...

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April 24, 2015

Fiskars Expands Mobile Tour For a Second Season

Fiskars, a leading global supplier of home and garden products, is once again pruning its way across America as part of its second Discover the Difference mobile tour. The journey, which began in Chicago on March 5, will make 70 stops at retailers, farmers markets and gardening events in 14 U.S. cities, aiming to put...

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April 23, 2015

Best Places to Work in Events: The Office

Open floor plans and inspiring environments foster collaboration—and culture Earning and keeping the industry’s top talent today means making an investment in the work environment where employees spend so much of their time. This is especially true in event marketing where creativity and collaboration are paramount to productivity, and “fun” is an inherent part of...

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April 21, 2015

Best Places to Work in Events: Built For Fun

From in-house arcades to beach parties and prize wheels, event companies strive to make work more than just a four-letter word Not every office provides employees with a bowling alley, massage rooms, three gourmet meals a day and designated nap areas. (In fact, only Google’s California headquarters does.) But plenty of employers in the event...

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April 17, 2015

Morris The Cat Gets Rebooted At SXSW

Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and...

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