Author archive for Kait Shea
MWC Barcelona 2019: Five Trends From the Show Floor
It’s easy to get overwhelmed at the behemoth experience that is MWC Barcelona (formerly Mobile World Congress), but after two days in beautiful “Barthelona,” we can certainly say this event is one well-oiled machine. Amid the more than 2,400 exhibitors showcasing the latest mobile technologies and well over 100,000 attendees milling around eight massive exhibit...
AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer
Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees...
Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand
Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend
Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended on Charlotte, Feb. 15-17, for a weekend of activations, live performances and cultural experiences that placed basketball—and fans—at center court. EM hit the Queen City to catch all the live action, racking up 12,000 steps, branded swag and plenty of...