Kait Shea

Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines. […]

The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens […]

The pandemic has left many kids feeling trapped for the better part of nine months, so to offer them a much-needed escape and promote the latest novel in Jeff Kinney’s “Diary of a Wimpy Kid” series, publisher Abrams Books launched a drive-thru pool party-themed experience that traveled to 17 cities along the East Coast in […]

A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop […]

In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness […]