Author archive for Jessica Heasley
In Search of the Next Big Thing Brands Head into Second Life
It has three million members its own self-sustaining economy and a world of untapped marketing opportunities. It’s the hottest thing many marketers aren’t talking about primarily because so many of them are scrambling to get a piece of it. If Second Life sounds more like fantasy than reality that’s because it is.
Porsche Blazes Trail at L.A. Auto Show
To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention...
How to Integrate YouTube Into Events
Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube. The video sharing web site that’s getting more press lately than Britney’s breakdown (well almost) is making its mark on events with brands from Jeep to Intel to Shell getting on board and getting some play. Whether they’re creating the...
Websites Extend the Lifespan of Live Events
Having a web presence as part of a fully integrated event campaign is no longer a nice add-on; it’s now an almost expected part of the mix both for b-to-b and consumer events. But marketers are taking the medium to the next level.