Jessica Heasley

In 2005 Walmart ceo Lee Scott announced that the retail giant would be stepping up its environmental commitment to the tune of $500 million per year to increase fuel efficiency in the brand’s truck fleet reduce greenhouse gases and scale back energy consumption and solid waste at its U.S. stores and Sam’s Clubs. This September at its annual Walmart Holiday Meeting the brand for the first time turned its sustainability pledge into action at one of its live events.

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.

Taking The Lead

Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on your radar event marketers. Fresh ideas and high-tech energy savers that may someday turn street team energy into sustainable energy.

Walking On Sunshine

It has three million members its own self-sustaining economy and a world of untapped marketing opportunities. It’s the hottest thing many marketers aren’t talking about primarily because so many of them are scrambling to get a piece of it.
If Second Life sounds more like fantasy than reality that’s because it is.

To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention Center for a standalone exhibit apart from the dozens of other automakers.